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Peripheral Route Persuasion in AP Psychology

Verified for the 2027 exam
Verified for the 2027 exam•Fiveable Content Team

Definition

Peripheral Route Persuasion involves changing attitudes based on superficial cues or associations, such as the attractiveness of the person delivering the message or the message's emotional appeal.

This definition is part of Fiveable's AP Psychology review, which also has guided practice questions.

"Peripheral Route Persuasion" also found in: