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Peripheral Route Persuasion in AP Psychology

Written by the Fiveable Content Team
Verified for the 2027 exam
Verified for the 2027 exam•Written by the Fiveable Content Team

Definition

Peripheral Route Persuasion involves changing attitudes based on superficial cues or associations, such as the attractiveness of the person delivering the message or the message's emotional appeal.

AP course connection

Topic 9.2: 9.2 Attitude Formation and Attitude Change

Unit 9

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