Mere-exposure Effect

Definition

The mere-exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

Related terms

Familiarity Principle: This principle states that people prefer what they know. It's similar to the mere-exposure effect, as it also revolves around familiarity breeding liking or preference.

Classical Conditioning:

This is a learning process through which an existing involuntary response is associated with a new stimulus. It can often lead to the mere-exposure effect if the stimulus becomes familiar over time.

Social Facilitation:

This refers to the tendency for individuals to perform differently when in the presence of others than when alone. Familiarity (as in the mere-exposure effect) can influence this performance.