Definition
Heuristics are mental shortcuts or "rules of thumb" that often involve focusing on one aspect of a complex problem and ignoring others. These strategies do not guarantee accuracy but they simplify decision-making and save time.
This definition is part of Fiveable's AP Psychology review, which also has guided practice questions.
Theoretical Perspectives
Heuristics
Study And Research Findings
Tversky and Kahneman's work on heuristics is seminal, highlighting the availability, representativeness, and anchoring heuristics which can lead to cognitive biases and systematic errors in judgment.
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