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Deutsch and Gerard's informational and normative influence theory in AP Psychology

Written by the Fiveable Content Team
Verified for the 2027 exam
Verified for the 2027 exam•Written by the Fiveable Content Team

Definition

Deutsch and Gerard's informational and normative influence theory explains how individuals are influenced by others in group situations. Informational influence occurs when people conform because they believe others have more accurate information, while normative influence occurs when people conform to gain approval or avoid rejection.

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