Confirmation Bias:The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.
Framing Effect: This refers to how presenting the same option in different formats can alter people's decisions. Like choosing between "75% lean" and "25% fat" ground beef - both descriptions refer to the same product but may lead to different choices.
Availability Heuristic:This is relying on immediate examples that come to mind when evaluating a specific topic, concept, method or decision. Like judging whether planes or cars are more dangerous based on recent news reports rather than statistical data.