Financial Assets & Opportunity Cost
Three Key Attributes:
- Liquidity: How easily converted to cash. Cash and demand deposits are most liquid.
- Rate of Return: Interest or dividends earned.
- Risk: Probability of losing value.
Asset Types:
- Money (cash, demand deposits) — liquid, no return
- Bonds — interest-bearing, inverse price-yield relationship
- Stocks — equity ownership, variable return
Bond Price & Interest Rate: When interest rates rise, previously issued bond prices fall (and vice versa). Holding money means forgoing interest from bonds—this is the opportunity cost.



