Feature headline

Definition

A feature headline is a type of headline designed to grab attention by focusing on a unique angle or compelling story within a press release or article. Unlike standard headlines that convey straightforward news, feature headlines often employ creative language and emotional appeal to engage readers, making them eager to learn more about the topic at hand.

5 Must Know Facts For Your Next Test

1. Feature headlines often use creative language, puns, or wordplay to create intrigue and encourage readers to click or read more.
2. They can highlight human interest stories, trends, or unique perspectives that make the content stand out from standard news reporting.
3. Effective feature headlines balance creativity with clarity, ensuring that readers understand the essence of the story without being misled.
4. These headlines are especially popular in lifestyle articles, human interest pieces, and cultural commentary, where engagement is key.
5. Using strong verbs and evocative adjectives in feature headlines can significantly enhance their effectiveness by drawing in a target audience.

Review Questions

• How do feature headlines differ from traditional news headlines in terms of structure and intent?
  • Feature headlines stand apart from traditional news headlines by employing a more creative and engaging approach. While news headlines typically deliver straightforward information summarizing the essential facts of a story, feature headlines focus on emotional appeal and unique storytelling angles. This difference in structure allows feature headlines to create intrigue and draw in readers who might be looking for more depth and entertainment.
• Discuss the elements that make a feature headline effective and how they contribute to capturing audience interest.
  • An effective feature headline incorporates creativity, clarity, and emotional resonance. Elements such as strong verbs and evocative adjectives draw attention and elicit curiosity. Furthermore, these headlines often present a unique angle or perspective on the subject matter that sets it apart from conventional reporting. By doing so, they invite readers to engage with the content at a deeper level and motivate them to explore further.
• Evaluate the impact of using feature headlines in public relations strategies for media outreach and audience engagement.
  • Using feature headlines in public relations strategies can significantly enhance media outreach and audience engagement by creating a strong first impression. These captivating titles help press releases stand out in crowded inboxes and news feeds, increasing the likelihood that journalists will cover the story. Furthermore, when audiences encounter intriguing feature headlines, they are more likely to share the content within their networks, amplifying reach and generating buzz around the subject matter. Ultimately, this strategy contributes to building a positive image for brands or organizations by effectively communicating their narratives.

Related terms

news headline:

A concise and informative title that summarizes the main point of a news article, usually focusing on the who, what, when, where, and why.

subheadline:

A secondary headline that provides additional context or details about the main headline, often used to further entice readers.

lead: The opening sentence or paragraph of an article that summarizes the most important aspects of the story, typically answering key questions to hook the reader.