Long-term vs short-term orientation refers to a cultural dimension that describes how different societies prioritize their values and goals over time. In cultures with a long-term orientation, individuals focus on perseverance, thrift, and future rewards, often emphasizing the importance of long-term planning and sustainable practices. Conversely, short-term oriented cultures prioritize immediate results, quick gratification, and maintaining traditions, often valuing present-day challenges over future aspirations.
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