Interactive model

Definition

The interactive model of communication is a process that recognizes the two-way flow of information between a sender and a receiver, allowing for feedback and active participation from both parties. This model highlights the significance of context, meaning that communication is influenced by factors such as cultural backgrounds, experiences, and the environment in which it occurs. By focusing on the interplay between senders and receivers, the interactive model demonstrates how messages are co-created and can evolve through dialogue.

5 Must Know Facts For Your Next Test

1. The interactive model emphasizes that communication is not just linear but involves ongoing exchanges between participants.
2. In this model, feedback is crucial as it allows for clarification and adjustment of messages, making communication more effective.
3. The context in which communication takes place significantly affects how messages are created and understood, highlighting the importance of shared experiences.
4. Unlike the linear model, the interactive model acknowledges that both sender and receiver play active roles in shaping the conversation.
5. This model is especially relevant in digital communication, where platforms enable real-time interactions and immediate feedback.

Review Questions

• How does the interactive model improve our understanding of the communication process compared to earlier models?
  • The interactive model enhances our understanding by recognizing that communication involves a dynamic exchange rather than a one-way transmission of information. It illustrates how senders and receivers actively engage with each other, allowing for feedback that can modify and enhance understanding. This two-way interaction fosters better comprehension and collaboration, which are essential in effective communication.
• What role does context play in the interactive model, and why is it important for effective communication?
  • Context plays a pivotal role in the interactive model as it shapes how messages are crafted and received. Factors such as cultural backgrounds, social norms, and environmental settings influence the interpretation of messages. Understanding these contextual elements helps communicators tailor their approach, ensuring that their intended meaning resonates with their audience, thus improving overall communication effectiveness.
• Evaluate how digital platforms exemplify the principles of the interactive model in contemporary communication.
  • Digital platforms showcase the principles of the interactive model by facilitating real-time interactions and immediate feedback loops between users. For instance, social media allows individuals to share messages while receiving instant reactions from their audience, creating a dynamic dialogue. This environment not only promotes active participation but also encourages collaboration and co-creation of content, illustrating how technology has transformed traditional communication into an interactive experience.

Related terms

Sender:

The individual or entity that initiates a message in the communication process.

Receiver:

The individual or group that receives and interprets the message sent by the sender.

Feedback:

The responses or reactions provided by the receiver that indicate how the message was understood or interpreted.