CBS

Definition

CBS, or the Columbia Broadcasting System, is one of the major television networks in the United States, known for its wide array of programming, including news, sports, and entertainment. Established in 1927, CBS has played a significant role in shaping the television landscape and has been a key player during pivotal moments in television history, particularly during its Golden Age.

5 Must Know Facts For Your Next Test

1. CBS was originally established as a radio network in 1927 and transitioned to television in the late 1940s, quickly becoming one of the leading networks.
2. During the Golden Age of Television in the 1950s, CBS aired iconic shows like 'I Love Lucy' and 'The Ed Sullivan Show,' which became cultural phenomena.
3. CBS is known for its strong news division, producing respected programs like '60 Minutes' and 'CBS Evening News,' influencing American journalism.
4. The network has been recognized for its innovative programming strategies, including successful reality shows and a strong presence in sports broadcasting.
5. In recent years, CBS has adapted to changing media landscapes by expanding into digital platforms and streaming services with CBS All Access.

Review Questions

• How did CBS contribute to the development of television programming during its early years?
  • CBS significantly shaped early television programming by transitioning from radio to TV and introducing groundbreaking shows that captivated audiences. During the 1950s, CBS aired iconic series such as 'I Love Lucy,' which set new standards for sitcoms and influenced future programming. The network's innovative approaches to storytelling and production quality helped establish television as a dominant medium for entertainment.
• In what ways did CBS adapt its business model to remain competitive during the Golden Age of Television?
  • During the Golden Age of Television, CBS adapted its business model by investing heavily in high-quality content that appealed to diverse audiences. The network utilized prime-time slots effectively to launch hit shows and engage viewers. Additionally, CBS embraced advertising partnerships and syndication strategies that allowed successful programs to reach wider audiences, ensuring its position as a leading network amidst growing competition.
• Evaluate the impact of CBS's evolution into digital platforms on its overall business strategy and viewership demographics.
  • The evolution of CBS into digital platforms, especially with CBS All Access, reflects a strategic response to changing viewer habits and preferences. By offering streaming services, CBS not only catered to younger audiences who favor on-demand content but also diversified its revenue streams beyond traditional advertising. This adaptation allowed CBS to maintain relevance in a competitive media landscape, ultimately attracting new demographics while preserving its established viewer base.

Related terms

Broadcasting: The transmission of audio and video content to a dispersed audience via electronic mass communication mediums, such as television and radio.

Prime Time: The time period during which the largest number of viewers are watching television, typically occurring in the evening and reserved for high-quality programming.

Syndication: The sale of broadcasting rights to independently-owned television stations, allowing shows to be aired on multiple channels after their original broadcast.