Impression management

Definition

Impression management is the process by which individuals attempt to influence how they are perceived by others in social interactions. This involves controlling the presentation of oneself in various contexts to create a desired impression, often to gain social approval, avoid negative judgment, or achieve specific goals. This concept is closely tied to self-concept, as it reflects one's understanding of their identity and how they wish to project that identity to others.

5 Must Know Facts For Your Next Test

1. Impression management can involve both verbal and non-verbal communication strategies, including body language, tone of voice, and attire.
2. People often engage in impression management subconsciously, tailoring their behavior to fit social norms or expectations without realizing it.
3. Social media has amplified the importance of impression management, as individuals curate their online presence to shape how they are perceived by friends, family, and strangers.
4. Impression management is not inherently deceptive; it can also be a way for individuals to express their true selves in a way that aligns with their values and goals.
5. Cultural differences can significantly impact impression management practices, as what is considered appropriate or effective varies across societies.

Review Questions

• How does impression management relate to self-concept and influence communication dynamics?
  • Impression management is closely linked to self-concept because it reflects how individuals perceive themselves and how they wish to be viewed by others. This dynamic plays a significant role in communication, as people modify their behavior and expressions based on the social context to create a favorable impression. By understanding their own identity and the perceptions of others, individuals can navigate social situations more effectively, enhancing their interactions.
• Discuss the techniques commonly used in impression management and their potential impacts on social relationships.
  • Common techniques of impression management include self-promotion, where individuals highlight their achievements, and ingratiation, which involves flattering others to create a positive image. These techniques can strengthen social relationships by fostering connections and building trust; however, if overused or perceived as insincere, they may lead to mistrust or resentment. Balancing authenticity with strategic presentation is crucial for maintaining healthy relationships.
• Evaluate the role of cultural context in shaping impression management strategies and its implications for interpersonal communication.
  • Cultural context significantly influences how individuals engage in impression management. Different cultures have varying norms regarding self-presentation, with some emphasizing modesty while others prioritize assertiveness. Understanding these cultural differences can help individuals communicate more effectively across diverse social settings. Failure to recognize these nuances may result in misunderstandings or misinterpretations during interactions, highlighting the need for cultural competence in impression management.

Related terms

Self-Presentation: The act of displaying oneself in a way that creates a particular impression in the minds of others.

Social Identity: The part of an individual's self-concept that derives from their membership in social groups and categories.

Role Theory: A perspective in sociology that views social interactions as performances where individuals play roles based on societal expectations.