The Value Proposition Canvas is a strategic tool that helps businesses ensure that their product or service aligns with the needs and desires of their customers. It consists of two main components: the Customer Profile, which outlines the jobs, pains, and gains of the target audience, and the Value Map, which details how a company’s offerings address those customer elements. This canvas is crucial for understanding customer-centric business model innovation and optimizing digital business models to enhance value creation.
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