Same-side network effects occur when an increase in the number of users on one side of a network platform leads to additional benefits for users on the same side. This phenomenon is particularly significant in multi-sided platforms, where user growth can enhance the value of the service for existing users, resulting in a positive feedback loop. As more users join a platform, it can create greater engagement and interaction among them, which further attracts new users, thereby strengthening the platform’s overall ecosystem.
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