Dove's 'Real Beauty Sketches' is a marketing campaign launched in 2013 that aimed to challenge and redefine traditional beauty standards by showcasing how women perceive themselves versus how others see them. The campaign featured an FBI-trained sketch artist who created two portraits of each woman—one based on her own description and another based on a stranger's description—highlighting the disparity in self-perception. This initiative connected with broader conversations about body image, self-esteem, and the impact of societal beauty norms.
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