Walter Cronkite

Definition

Walter Cronkite was a prominent American broadcast journalist, best known for his role as the anchor of the CBS Evening News from 1962 to 1981. He is often referred to as 'the most trusted man in America' due to his commitment to journalistic integrity and objectivity, which significantly influenced public perception of news reporting, including in the realm of sports reporting where bias can often surface.

5 Must Know Facts For Your Next Test

1. Walter Cronkite became the CBS Evening News anchor at a time when television was becoming the dominant medium for news consumption, shaping how sports events were covered.
2. He reported on significant historical events such as the Vietnam War and the Apollo moon landing, showcasing his ability to balance factual reporting with emotional engagement.
3. Cronkite was known for his signature sign-off phrase, 'And that's the way it is,' which reinforced his authority and credibility as a news figure.
4. His famous assertion that the Vietnam War was unwinnable led to a shift in public opinion and increased skepticism towards government narratives, highlighting the power of an objective journalist.
5. Even in sports reporting, Cronkite's emphasis on objectivity set a standard that encouraged reporters to remain neutral and focused on factual storytelling.

Review Questions

• How did Walter Cronkite's approach to journalism influence the standards of objectivity in sports reporting?
  • Walter Cronkite's approach emphasized the importance of journalistic integrity and maintaining objectivity. By setting high standards during his tenure as a news anchor, he influenced not just general news reporting but also sports journalism. His commitment to presenting facts without bias inspired many sports reporters to strive for similar standards, ensuring fair and accurate coverage of sporting events.
• In what ways did Cronkite's reporting style challenge traditional biases present in broadcast journalism, particularly regarding controversial events?
  • Cronkite's reporting style was marked by a dedication to factual accuracy and a willingness to question prevailing narratives, particularly during controversial events like the Vietnam War. By presenting a balanced view and focusing on evidence-based reporting, he challenged traditional biases that often skewed public perception. This approach encouraged other journalists, including those in sports reporting, to examine their own biases and strive for more objective coverage.
• Evaluate the lasting impact of Walter Cronkite's journalism on contemporary sports reporting practices regarding objectivity and bias.
  • Walter Cronkite's legacy continues to shape contemporary sports reporting by establishing a foundation for objectivity and ethical standards in journalism. His belief in presenting unbiased facts laid the groundwork for modern sports journalists who are increasingly held accountable for their objectivity. As media landscapes evolve with new technologies and platforms, Cronkite's emphasis on integrity serves as a guiding principle that influences how journalists approach their responsibilities in covering sports events fairly.

Related terms

Journalistic Integrity: The adherence to ethical standards and principles in journalism, which include accuracy, fairness, and objectivity.

Broadcast Journalism: A form of journalism that involves reporting news via television or radio, often characterized by its immediacy and accessibility.

Objectivity:

The practice of maintaining neutrality and impartiality in reporting, essential for credible journalism and avoiding bias.