Roland Barthes' Theory revolves around the concepts of denotation and connotation, focusing on how meaning is constructed and interpreted in visual culture. It suggests that images and texts can convey both a literal meaning (denotation) and an associative or implied meaning (connotation), which can differ based on context, culture, and personal interpretation. This duality allows for a richer understanding of visual analysis, making it essential for exploring how audiences engage with art and media.
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