Turnaround refers to a process in the entertainment industry where a project, such as a screenplay or concept, is sold or transferred from one studio or production company to another after it has been optioned but not produced. This can occur when the original buyer decides to not move forward with the project, creating an opportunity for another party to acquire it and potentially bring it to life. Turnarounds can be beneficial for writers and producers, as they provide a second chance for a project that may have been stalled or abandoned.