Parallax scrolling is a web design technique that creates an illusion of depth by making background images move slower than foreground images as the user scrolls down the page. This effect enhances visual storytelling and can make brand messaging more engaging by providing a dynamic and immersive experience for viewers. It utilizes the perception of motion and layered visuals to convey a sense of space and narrative progression, which can significantly impact how a brand's story is perceived.
congrats on reading the definition of parallax scrolling. now let's actually learn it.