Follow-up

Definition

Follow-up refers to the actions taken after an initial contact or pitch to ensure that a story proposal is considered and to maintain communication with editors and publications. This process involves checking in on the status of your pitch, reiterating interest in the assignment, and possibly providing additional information that can help the editor make a decision. A strategic follow-up can demonstrate professionalism and persistence, both of which are important in building relationships within the journalism industry.

5 Must Know Facts For Your Next Test

1. Following up should ideally occur within a week or two after your initial pitch, but this can vary based on the publication's response time.
2. A good follow-up can include a polite email reiterating your interest and briefly summarizing your story idea again.
3. Editors appreciate follow-ups that are concise and respectful of their time; being too persistent can be counterproductive.
4. Utilizing social media to engage with editors can be a modern way to maintain visibility without being intrusive in follow-ups.
5. Establishing a pattern of effective follow-ups can enhance your reputation as a reliable contributor among editors and publications.

Review Questions

• How does effective follow-up impact the relationship between journalists and editors?
  • Effective follow-up helps build trust and rapport between journalists and editors by demonstrating commitment to a story idea. It shows that the journalist values the editor's time and opinions while also keeping the lines of communication open. This proactive approach not only increases the chances of securing assignments but also establishes the journalist as a reliable source of content over time.
• In what ways can follow-up strategies differ when communicating with different types of publications?
  • Follow-up strategies may differ based on the type of publication, such as online versus print media. For online publications, quicker follow-ups may be necessary due to faster news cycles, whereas print publications might require more patience given their longer lead times. Tailoring the approach to match the culture and operational pace of each publication is crucial for effectiveness.
• Evaluate the effectiveness of various follow-up methods in achieving successful outcomes when pitching stories.
  • The effectiveness of follow-up methods varies widely depending on context. Email is often preferred for its formality and ability to convey detailed information succinctly. However, phone calls can be more personal and impactful when establishing relationships. Social media interactions can serve as informal touchpoints, but they must be used judiciously. Evaluating these methods involves considering factors like the nature of the relationship with the editor, the urgency of the pitch, and the cultural norms of the publication.

Related terms

Pitch: A pitch is a proposal or suggestion for a story idea presented to an editor or publication, outlining the main concept, angle, and potential audience.

Networking: Networking involves establishing and nurturing professional relationships with editors, journalists, and other industry professionals to create opportunities for collaboration and assignments.

Deadline: A deadline is a specific time frame by which an article must be completed and submitted, often crucial in guiding the timing of follow-ups and pitches.