Deflection techniques

Definition

Deflection techniques are communication strategies used by spokespersons to redirect or shift the focus of a conversation or media inquiry away from sensitive or controversial topics. These techniques help maintain control over the narrative during interviews and public discussions, allowing spokespersons to communicate key messages without getting sidetracked by potentially damaging questions or issues. Effectively using deflection techniques can ensure that the spokesperson remains composed and can guide the interview in a favorable direction.

5 Must Know Facts For Your Next Test

1. Deflection techniques can include strategies like bridging, flagging, and redirecting questions to maintain the spokesperson's agenda.
2. These techniques are vital during high-stakes interviews where the risk of negative publicity is elevated.
3. Spokespersons who master deflection techniques often have more successful media interactions, as they can keep discussions aligned with organizational goals.
4. Effective use of deflection techniques can enhance a spokesperson's credibility by demonstrating confidence and preparedness in handling challenging inquiries.
5. Deflection techniques should be employed ethically, ensuring that they do not mislead the audience or avoid answering legitimate questions.

Review Questions

• How can mastering deflection techniques benefit a spokesperson during challenging media interviews?
  • Mastering deflection techniques benefits a spokesperson by allowing them to navigate challenging media interviews more effectively. By using strategies like bridging and redirecting, they can shift focus from difficult questions to important messages they want to communicate. This ability not only helps maintain control over the interview but also enhances their confidence, making them appear more composed and credible in front of the audience.
• What ethical considerations should be taken into account when using deflection techniques during media interactions?
  • When using deflection techniques, it's essential to maintain ethical standards in communication. Spokespersons should avoid misleading the audience or evading legitimate questions that require transparency. Instead, they should aim to provide accurate information while guiding the conversation towards relevant points. Ethical use of these techniques fosters trust and credibility with the audience, which is crucial for effective public relations.
• Evaluate the role of deflection techniques in shaping public perception during crises, and how they might impact long-term organizational reputation.
  • Deflection techniques play a significant role in shaping public perception during crises by helping organizations manage the narrative effectively. When executed well, these techniques allow spokespersons to steer conversations towards solutions or positive aspects rather than focusing on negative issues. However, if used excessively or unethically, deflection can backfire, leading to increased skepticism and damage to long-term organizational reputation. Therefore, balancing the use of deflection with honest communication is vital for maintaining public trust.

Related terms

bridging: A deflection technique where a spokesperson acknowledges a question but quickly shifts to a pre-prepared message or talking point.

message control: The practice of steering conversations to ensure that key messages are communicated effectively without interruption.

media training:

The process of preparing individuals for interactions with the media, including strategies for handling tough questions and maintaining composure.