Active voice

Definition

Active voice is a grammatical structure in which the subject of the sentence performs the action of the verb. This construction typically makes writing clearer and more engaging, making it particularly effective in communication, as it emphasizes who is doing the action rather than who is receiving it.

5 Must Know Facts For Your Next Test

1. Using active voice typically results in stronger and more persuasive writing, making it a preferred choice for press releases.
2. Active voice helps to establish a sense of urgency and clarity, which is crucial when conveying important news or information.
3. In a press release, starting with the subject and followed by the action can capture the reader's attention more effectively.
4. Active voice can help avoid ambiguity by clearly identifying the actor in a sentence, reducing confusion for the audience.
5. Many editors prefer active voice because it tends to produce more dynamic and engaging prose, which is essential for keeping readers interested.

Review Questions

• How does using active voice improve the effectiveness of press releases?
  • Using active voice enhances the effectiveness of press releases by making sentences clearer and more direct. When the subject performs the action, it grabs the reader's attention and conveys urgency. This clarity helps ensure that key messages are communicated effectively, making it easier for journalists to understand and report on the news.
• What are some potential drawbacks of relying too heavily on passive voice in press releases?
  • Relying too much on passive voice in press releases can lead to vague and convoluted sentences that dilute key messages. It often makes it unclear who is responsible for actions, which can confuse readers. This ambiguity can undermine the credibility of the information being presented and reduce engagement from journalists and other stakeholders.
• Evaluate how shifting from passive to active voice can transform the tone of a press release and its overall impact on an audience.
  • Shifting from passive to active voice can significantly transform the tone of a press release by making it more energetic and assertive. Active constructions project confidence and authority, which can resonate positively with an audience. This transformation not only enhances reader engagement but also reinforces the importance of the message being conveyed, ultimately leading to greater interest and response from journalists and target audiences.

Related terms

passive voice: A grammatical structure where the subject of the sentence is acted upon by the verb, often making sentences longer and less direct.

clarity: The quality of being easily understood, which is enhanced in writing when using active voice due to its straightforward nature.

conciseness: The ability to express information clearly and in as few words as possible, which can be achieved through the use of active voice.