Public Relations Management
ROI measurement, or Return on Investment measurement, evaluates the efficiency and profitability of an investment in relation to its costs. In the realm of public relations, especially with the rise of emerging technologies, ROI measurement becomes crucial as it helps professionals quantify the value generated from using tools like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) in their campaigns.
congrats on reading the definition of roi measurement. now let's actually learn it.