Dateline

Definition

A dateline is a line of text that indicates the date and location of a news event or press release, typically appearing at the beginning of a press release. It serves as a crucial element in establishing the context for the reader, providing both temporal and geographical references that lend credibility and clarity to the information being presented. In press releases, the dateline helps journalists quickly assess the relevance and timeliness of the content.

5 Must Know Facts For Your Next Test

1. The dateline usually includes the city name where the press release is issued, followed by the date of the announcement.
2. In some cases, if an event occurs at a location different from where the press release is issued, the dateline can specify both locations.
3. Datelines are typically formatted in bold or italicized text to make them stand out at the top of a press release.
4. Using an accurate and timely dateline helps in establishing the newsworthiness of the press release, which is vital for gaining media attention.
5. Datelines can also indicate if the information is embargoed, meaning that it cannot be published until a specified date and time.

Review Questions

• How does a dateline contribute to the overall effectiveness of a press release?
  • A dateline enhances the effectiveness of a press release by providing essential context that helps journalists understand when and where an event occurred. This information is critical for assessing newsworthiness and relevance. By clearly stating the date and location, a dateline also establishes credibility and allows reporters to connect with timely stories that resonate with their audience.
• Evaluate the importance of formatting in a dateline within a press release. How can its presentation affect reader perception?
  • Formatting a dateline effectively is crucial because it ensures that readers can easily locate important information right at the start of a press release. Using bold or italic text can make it visually distinct, drawing attention immediately. A well-formatted dateline communicates professionalism and organization, making it more likely that journalists will engage with the content that follows.
• Create a scenario where an inaccurate dateline could impact media coverage of an event. Discuss potential consequences.
  • Imagine a company issues a press release about a product launch with an inaccurate dateline indicating it occurred in New York instead of Los Angeles. This error could mislead journalists and lead them to report on an event that didn't happen where they think it did, causing confusion for audiences expecting coverage from one location. Additionally, such inaccuracies can damage the company's credibility with media outlets and diminish their chances of receiving favorable coverage in future communications.

Related terms

Press Release: A written statement provided to the media to announce something newsworthy, typically including key information about an event or organization.

News Hook: An element of a story that makes it interesting or relevant to the audience, often used to grab attention in press releases.

Media Kit: A collection of promotional materials and information provided to journalists and media outlets, often including press releases, fact sheets, and background information.