Balancing public interest and privacy refers to the ethical dilemma faced by public relations professionals in determining how to protect individuals' personal information while also considering the needs and rights of the public to access relevant information. This balance is crucial in digital PR practices, where information can easily be disseminated and shared, often without consent, raising significant privacy concerns. Striking this balance is essential for maintaining trust between organizations and their audiences, ensuring transparency without infringing on personal rights.
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