Google

Definition

Google is a multinational technology company that specializes in internet-related services and products. It is best known for its search engine, which has become the dominant and most widely used search engine on the internet, handling over 90% of global online searches.

5 Must Know Facts For Your Next Test

1. Google was founded in 1998 by Larry Page and Sergey Brin, two Ph.D. students at Stanford University.
2. Google's mission is to 'organize the world's information and make it universally accessible and useful'.
3. Google's search engine uses advanced algorithms and machine learning to provide the most relevant and useful search results to users.
4. Google's parent company, Alphabet Inc., was created in 2015 to serve as a holding company for Google and its other subsidiaries.
5. Google's products and services extend far beyond its search engine, including Gmail, Google Maps, Google Drive, YouTube, and a wide range of enterprise and cloud computing solutions.

Review Questions

• Explain how Google's search engine algorithm, PageRank, contributes to the company's entrepreneurial success.
  • Google's PageRank algorithm is a key factor in the company's entrepreneurial success. PageRank analyzes the quantity and quality of links pointing to a website to determine its relevance and importance, allowing Google to provide users with the most useful and authoritative search results. This innovative approach to ranking web pages was a significant innovation in the early days of the internet and helped Google quickly become the dominant search engine, attracting users and driving the growth of its advertising business. The PageRank algorithm is a prime example of how Google's technological innovations have enabled the company to identify and capitalize on entrepreneurial opportunities in the evolving digital landscape.
• Describe how the characteristics of Google's founders, Larry Page and Sergey Brin, have contributed to the company's success as an entrepreneurial venture.
  • The characteristics of Google's founders, Larry Page and Sergey Brin, have been instrumental to the company's success as an entrepreneurial venture. As Ph.D. students at Stanford University, Page and Brin demonstrated a strong technical aptitude and a willingness to challenge the status quo, which are hallmarks of successful entrepreneurs. Their focus on innovation, problem-solving, and creating value for users through the development of the PageRank algorithm and the Google search engine exemplify the entrepreneurial mindset. Additionally, Page and Brin's ability to identify and capitalize on emerging trends in the internet and technology sectors, as well as their willingness to take calculated risks, have enabled Google to continuously evolve and expand its product and service offerings, further solidifying its position as a leading technology company.
• Evaluate how Google's diversification into new products and services, such as cloud computing, autonomous vehicles, and life sciences, aligns with the characteristics of successful entrepreneurial ventures.
  • Google's diversification into new products and services, such as cloud computing, autonomous vehicles, and life sciences, demonstrates the characteristics of successful entrepreneurial ventures. By continuously seeking out new opportunities to innovate and create value, Google exhibits the entrepreneurial spirit of identifying and capitalizing on emerging trends and unmet needs in the market. This diversification strategy aligns with the characteristics of successful entrepreneurs, who are often willing to take calculated risks, think creatively, and leverage their core competencies to expand into new domains. Furthermore, Google's ability to allocate resources and talent towards these new ventures, while maintaining its dominance in its core search and advertising business, showcases the entrepreneurial skills of adaptability, resourcefulness, and a long-term, strategic vision. This multifaceted approach to growth and innovation is a hallmark of successful entrepreneurial companies like Google.

Related terms

Alphabet Inc.: Alphabet Inc. is the parent company of Google, created in 2015 to act as a holding company for Google and its other subsidiaries.

PageRank: PageRank is the algorithm used by Google's search engine to rank websites in their search engine results, based on the quantity and quality of links pointing to a given page.

Google AdWords: Google AdWords is Google's advertising program that allows businesses to display ads on Google's search engine and its advertising network.