Principles of International Business
C.K. Prahalad was a renowned management thinker and author known for his influential work on core competencies and strategic management, which significantly impacted how companies approach market entry and competition. His concepts emphasized the importance of leveraging a firm’s unique strengths and capabilities to gain a competitive edge, particularly in international business environments where entry strategies can be complex and diverse. Prahalad's insights encourage businesses to assess their internal resources and align them with market opportunities, directly informing decisions related to market entry modes and selection.
congrats on reading the definition of C.K. Prahalad. now let's actually learn it.