Bass Pro Shops is a privately held retailer specializing in outdoor recreation merchandise, such as hunting, fishing, and camping gear. The company is known for its large retail locations that include aquariums, restaurants, and other attractions.
Net Profit Margin: Ratio of net income to revenue, indicating overall profitability after all expenses.
Asset Turnover Ratio: Measures how efficiently a company uses its assets to generate sales.
Financial Leverage: Use of debt to increase potential return on equity by financing assets through borrowing.