Double exponential smoothing is a forecasting technique that extends simple exponential smoothing by incorporating both the level and trend of a time series. This method allows for more accurate predictions by accounting for trends over time, making it particularly useful in situations where data exhibits a consistent upward or downward movement. By using two smoothing constants, one for the level and one for the trend, this technique effectively captures the dynamics of data with trends, enhancing its applicability in demand forecasting.
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