The phrase 'the medium is the message' coined by Marshall McLuhan suggests that the form of communication (the medium) itself shapes and influences how messages are perceived and understood, often more than the actual content of the message. This idea highlights that different media can create different experiences and effects on society, emphasizing how technology and media can transform human perception and interaction, particularly in the context of mass media and consumer culture.
congrats on reading the definition of The Medium is the Message. now let's actually learn it.