Simulacra and simulation refer to the concepts proposed by Jean Baudrillard, where simulacra are copies or representations of things that no longer have an original reference, while simulation is the process of creating a reality based on these simulacra. In the context of mass media and consumer culture, this idea highlights how representations in media shape our understanding of reality and how consumer experiences are constructed through artificial images and experiences, leading to a world where the distinction between reality and representation blurs.
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