American Art – 1945 to Present
Exclusive representation refers to a contractual arrangement between an artist and a gallery or dealer, where the gallery has the sole rights to sell and promote the artist's work within a specific geographic area or market. This agreement often solidifies the relationship between the artist and the gallery, allowing for more focused marketing efforts and enhancing the artist's visibility while also creating a sense of loyalty and mutual benefit. Such arrangements can significantly impact an artist's career trajectory and their relationship with collectors and other galleries.
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