The rise of consumer capitalism refers to the economic system that emerged in the mid-20th century, where the economy is driven by consumer demand and the mass production of goods for a consumer-oriented society. This shift emphasized the importance of advertising, branding, and the availability of a wide array of products, influencing lifestyle choices and cultural trends. It transformed the way individuals interacted with goods and services, reflecting broader societal changes such as urbanization and technological advancements.
congrats on reading the definition of the rise of consumer capitalism. now let's actually learn it.