Cognitive Evaluation Theory

Definition

Cognitive Evaluation Theory (CET) is a theory of motivation that focuses on the effects of external factors, such as rewards and feedback, on intrinsic motivation. It suggests that when individuals perceive these external factors as controlling their behavior, their intrinsic motivation can be undermined, leading to decreased engagement and performance.

5 Must Know Facts For Your Next Test

1. Cognitive Evaluation Theory suggests that external rewards and feedback can have a detrimental effect on intrinsic motivation, particularly when they are perceived as controlling an individual's behavior.
2. The theory proposes that external rewards can undermine intrinsic motivation by reducing an individual's sense of autonomy and self-determination, as they may feel that their behavior is being controlled by external factors.
3. Cognitive Evaluation Theory emphasizes the importance of providing informational and autonomy-supportive feedback, as this can enhance intrinsic motivation by supporting an individual's need for competence and autonomy.
4. The theory also suggests that the type of reward (e.g., tangible vs. verbal) and the way it is administered (e.g., expected vs. unexpected) can influence its impact on intrinsic motivation.
5. Cognitive Evaluation Theory has been widely applied in the context of work motivation, education, and other domains where intrinsic motivation is important for performance and well-being.

Review Questions

• Explain how Cognitive Evaluation Theory relates to the concept of intrinsic motivation.
  • Cognitive Evaluation Theory suggests that external factors, such as rewards and feedback, can have a significant impact on an individual's intrinsic motivation. When these external factors are perceived as controlling, they can undermine an individual's sense of autonomy and self-determination, leading to a decrease in intrinsic motivation. The theory emphasizes the importance of providing informational and autonomy-supportive feedback to support an individual's innate psychological needs and maintain their intrinsic motivation.
• Describe the role of autonomy and competence in Cognitive Evaluation Theory and their influence on intrinsic motivation.
  • Cognitive Evaluation Theory posits that an individual's intrinsic motivation is closely tied to their sense of autonomy and competence. When external factors, such as rewards or feedback, are perceived as controlling an individual's behavior, it can diminish their sense of autonomy and undermine their intrinsic motivation. Conversely, when individuals feel that their actions are self-determined and that they are competent in performing a task, their intrinsic motivation is more likely to be enhanced. The theory emphasizes the importance of supporting an individual's need for autonomy and competence in order to foster and maintain their intrinsic motivation.
• Analyze how the type and administration of rewards can influence intrinsic motivation according to Cognitive Evaluation Theory.
  • Cognitive Evaluation Theory suggests that the type and administration of rewards can have a significant impact on an individual's intrinsic motivation. Tangible rewards, such as monetary incentives, are more likely to be perceived as controlling and can undermine intrinsic motivation, particularly when they are expected. In contrast, verbal rewards or unexpected rewards are less likely to be seen as controlling and may even enhance intrinsic motivation by supporting an individual's sense of competence. Additionally, the theory proposes that the way rewards are administered, such as providing informational and autonomy-supportive feedback, can also influence their impact on intrinsic motivation. By considering these nuances, organizations and educators can design reward systems that foster, rather than diminish, intrinsic motivation.

Related terms

Intrinsic Motivation: Intrinsic motivation refers to the desire to engage in an activity for its own sake, out of interest, enjoyment, or a sense of personal satisfaction, rather than for external rewards or pressures.

Extrinsic Motivation: Extrinsic motivation refers to the desire to engage in an activity in order to obtain a separable outcome, such as a reward, recognition, or to avoid punishment.

Self-Determination Theory: Self-Determination Theory is a broader theory of motivation that encompasses Cognitive Evaluation Theory, focusing on the importance of an individual's innate psychological needs for autonomy, competence, and relatedness in fostering intrinsic motivation.