Cluster Sampling

Definition

Cluster sampling is a sampling technique used in statistics where the entire population is divided into groups, or 'clusters,' and a random sample of these clusters is selected for study. This method is particularly useful when it is difficult or costly to create a list of all individuals in the population, as it simplifies the process by focusing on whole groups instead of individual members. It can also enhance efficiency in data collection while maintaining representativeness, especially in geographically dispersed populations.

5 Must Know Facts For Your Next Test

1. Cluster sampling can reduce costs and time when collecting data because entire clusters can be surveyed rather than individuals.
2. It is particularly effective when dealing with large populations that are spread over a wide area, as it allows researchers to target specific locations.
3. The clusters should ideally be heterogeneous within themselves but homogeneous between each other to ensure that the sample accurately represents the population.
4. Sampling error can occur if the selected clusters do not adequately reflect the diversity of the entire population.
5. In some cases, cluster sampling can lead to higher variability in results compared to simple random sampling, particularly if the clusters are not well-chosen.

Review Questions

• How does cluster sampling differ from stratified sampling in terms of methodology and purpose?
  • Cluster sampling differs from stratified sampling primarily in how samples are selected. In cluster sampling, entire clusters are randomly selected and all members within those clusters may be surveyed, while in stratified sampling, specific individuals are chosen from each predefined stratum. The purpose of cluster sampling is to simplify data collection and reduce costs when dealing with widespread populations, whereas stratified sampling aims to ensure representation across key subgroups within the population.
• What are some advantages and disadvantages of using cluster sampling compared to other sampling techniques?
  • One major advantage of cluster sampling is its cost-effectiveness, especially when populations are large and dispersed. It allows researchers to collect data from entire clusters rather than individuals, which saves time and resources. However, a significant disadvantage is that it can introduce higher sampling error if the selected clusters do not adequately represent the diversity of the overall population. Additionally, this method might lead to biased results if clusters are inherently similar.
• Evaluate the impact of poorly chosen clusters on the reliability of data obtained through cluster sampling.
  • Poorly chosen clusters can significantly undermine the reliability of data obtained through cluster sampling. If selected clusters do not represent the overall population's diversity—either being too homogeneous or not reflecting key characteristics—the results may lead to biased conclusions. This misrepresentation could affect generalizability and validity, skewing insights drawn from the data. Therefore, careful selection and understanding of clusters are critical for ensuring accurate and reliable research outcomes.

Related terms

Stratified Sampling: A sampling method where the population is divided into subgroups, or strata, based on shared characteristics, and random samples are drawn from each stratum.

Random Sampling: A basic sampling method where every member of the population has an equal chance of being selected for the sample.

Sampling Frame: A list or other device used to define a researcher's population of interest, from which a sample can be drawn.