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Summary lead

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Newswriting

Definition

A summary lead is a type of news lead that presents the most important facts of a story in a concise manner, usually answering the who, what, when, where, why, and how. It serves to quickly inform readers about the essence of the story, capturing their attention right from the start. This type of lead is essential in journalism as it allows readers to grasp the main points without having to read the entire article.

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5 Must Know Facts For Your Next Test

  1. The summary lead typically contains one or two sentences that provide a brief overview of the story's key elements.
  2. It is often used for breaking news stories where timeliness and clarity are critical to delivering information quickly.
  3. Effective summary leads are straightforward and avoid unnecessary jargon or overly complex language.
  4. The best summary leads focus on the most newsworthy aspects of a story, prioritizing what readers need to know first.
  5. Journalists often revise their summary leads multiple times to ensure they capture the essence of the story while maintaining clarity and engagement.

Review Questions

  • How does a summary lead differ from other types of leads in journalism?
    • A summary lead differs from other types of leads, like soft leads, by prioritizing essential facts over engaging anecdotes or storytelling techniques. While soft leads might draw readers in with an interesting detail or quote, summary leads aim to deliver crucial information succinctly and efficiently. This difference is especially important in breaking news situations where readers need immediate access to the core details of a story.
  • Evaluate the effectiveness of a summary lead in conveying essential information in breaking news stories.
    • The effectiveness of a summary lead in breaking news stories lies in its ability to present critical information quickly and clearly. In urgent situations where time is of the essence, this type of lead helps journalists relay the who, what, when, where, why, and how without overwhelming readers. A well-crafted summary lead ensures that readers can quickly understand the significance of an event and decide whether they want to read further.
  • Create a summary lead for a hypothetical breaking news event and explain your reasoning for including specific details.
    • Imagine a breaking news event where a major earthquake strikes a city. A possible summary lead could be: 'A 6.5 magnitude earthquake struck downtown San Francisco at 3:15 PM today, causing widespread damage and leaving thousands without power.' This lead includes crucial details like the magnitude, location, time, and impact, which are all necessary for readers to grasp the severity of the situation. By focusing on these key elements, it fulfills its purpose as a summary lead and prepares readers for more detailed coverage.
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