Self-to-prototyping matching theory posits that individuals form their musical identity by aligning their self-concept with specific musical prototypes, or idealized representations of musical styles or personas. This theory emphasizes the role of personal identity in music preference and consumption, suggesting that individuals select music that resonates with their desired self-image and social identities. The process involves a dynamic interaction between self-perception and external musical representations, allowing people to express and shape their identities through the music they choose.
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