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Mobile technology

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Multinational Management

Definition

Mobile technology refers to the use of portable devices such as smartphones, tablets, and laptops that enable wireless communication and access to information. This technology has become a crucial tool for businesses and individuals, allowing for real-time connectivity and interaction regardless of location. Its impact on emerging markets is particularly significant, as it facilitates access to services and information for underserved populations, driving innovation and economic growth.

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5 Must Know Facts For Your Next Test

  1. Mobile technology has transformed communication by enabling instant connectivity through messaging apps and social media platforms.
  2. In bottom of the pyramid markets, mobile technology helps bridge the gap in access to essential services like banking, healthcare, and education.
  3. The rise of mobile payment systems allows individuals in underserved areas to participate in the economy without traditional banking infrastructure.
  4. Mobile technology fosters entrepreneurship by providing small business owners with tools for marketing, sales, and customer engagement directly from their devices.
  5. Innovations in mobile health applications are improving healthcare delivery in remote areas by facilitating consultations and information sharing between patients and providers.

Review Questions

  • How does mobile technology enhance communication in emerging markets?
    • Mobile technology significantly enhances communication in emerging markets by providing affordable access to smartphones and internet services. This allows individuals to connect with each other instantly through messaging apps and social media, fostering greater community interaction. Furthermore, it helps businesses reach customers more effectively, leading to improved market dynamics and opportunities for growth in these regions.
  • What role does mobile technology play in promoting economic inclusivity among underserved populations?
    • Mobile technology promotes economic inclusivity by providing underserved populations with access to essential services that were previously out of reach. Mobile banking allows individuals without traditional bank accounts to manage their finances and engage in economic activities. Additionally, mobile platforms enable small entrepreneurs to reach broader markets through e-commerce, thereby increasing their income opportunities and contributing to local economic development.
  • Evaluate the impact of mobile technology on traditional business models in developing economies.
    • The impact of mobile technology on traditional business models in developing economies has been profound. It challenges established practices by introducing more efficient ways for consumers to engage with products and services. For example, businesses can now operate without physical storefronts by leveraging mobile apps for transactions and customer interactions. This shift not only reduces overhead costs but also creates new market opportunities for both consumers and entrepreneurs, driving innovation and reshaping local economies.
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