Multinational Corporate Strategies
The California Consumer Privacy Act (CCPA) is a state law that enhances privacy rights and consumer protection for residents of California, enacted in 2018. It grants California residents new rights regarding their personal information, such as the right to know what data is being collected, the right to access that data, and the right to request deletion of their personal information. This act plays a significant role in shaping how companies handle consumer data, especially in an increasingly digital economy.
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