Multivariate testing is a statistical method used to test multiple variables simultaneously to determine which combination produces the best outcome. This technique allows marketers to analyze various elements, such as images, headlines, and calls to action, in order to optimize campaigns based on real user responses. By comparing different versions of a marketing asset, multivariate testing helps identify the most effective elements that drive engagement and conversion.
congrats on reading the definition of multivariate testing. now let's actually learn it.