Media literacy campaigns are initiatives designed to educate individuals and communities about the media's role in society, promoting critical thinking and informed consumption of media content. These campaigns aim to empower people by providing them with the skills necessary to analyze, evaluate, and create media, helping to combat misinformation and promote healthier media consumption habits. In the context of cultural imperialism, these campaigns can serve as a tool for local communities to resist the homogenizing influence of global media conglomerates.
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