Media Money Trail
GDPR, or the General Data Protection Regulation, is a comprehensive data protection law in the European Union that came into effect on May 25, 2018. It was designed to enhance individuals' control and rights over their personal data while simplifying the regulatory environment for international business by unifying data protection regulations within the EU. GDPR is crucial for audience measurement techniques, as it directly impacts how companies collect, store, and use personal data for analytics and targeting.
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