Plausible deniability refers to the ability of individuals or organizations to deny knowledge or responsibility for any actions taken, especially in the context of propaganda and persuasion. This concept is often used to manipulate information so that it can be claimed that the party involved was unaware of any wrongdoing or unethical behavior, thereby protecting them from accountability. This tactic can be seen in various forms of communication where the intent is to create a buffer between the communicator and the message being sent.