Cultural identity refers to the sense of belonging and connection that individuals feel towards their culture, which is shaped by shared practices, beliefs, values, and customs. This concept is vital in understanding how local and indigenous communities express their unique identities through media, allowing them to convey their narratives, preserve traditions, and foster community engagement. Cultural identity plays a critical role in how individuals relate to one another within their community and the outside world, influencing perceptions of themselves and others.
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