CBS

Definition

CBS, or Columbia Broadcasting System, is a major American television network that was founded in 1927. It became one of the leading broadcasters in the U.S., known for its diverse programming and significant role in shaping the landscape of radio and television entertainment. CBS has a long history of producing iconic shows and events, becoming a staple in American homes through its innovative content and reach.

5 Must Know Facts For Your Next Test

1. CBS was originally established as a radio network before expanding into television, becoming one of the first major television networks in the U.S.
2. The network gained immense popularity with hit shows like 'I Love Lucy,' 'M*A*S*H,' and 'Survivor,' solidifying its place in television history.
3. CBS has been known for its news division, producing prominent news programs like '60 Minutes' and 'CBS Evening News,' making significant contributions to journalism.
4. In 2000, CBS merged with Viacom, which further expanded its reach and resources in the entertainment industry.
5. The network has also been involved in sports broadcasting, airing major events like the Super Bowl and NCAA basketball tournaments, drawing millions of viewers each year.

Review Questions

• How did CBS contribute to the evolution of broadcasting in the United States?
  • CBS played a critical role in transforming broadcasting from radio to television. Initially starting as a radio network, it embraced television early on and became a leader in producing innovative and engaging content. By introducing popular shows and establishing itself as a trusted news source, CBS helped shape audience expectations for quality programming and set standards that influenced other broadcasters.
• Analyze the impact of CBS's programming decisions on American culture and viewing habits.
  • CBS's programming decisions have had a profound impact on American culture by introducing iconic shows that resonated with audiences across generations. For example, 'I Love Lucy' broke new ground for female representation on television while 'M*A*S*H' tackled serious social issues within a comedic framework. These choices not only entertained but also reflected and shaped societal norms and values, influencing how Americans perceive family dynamics, race, and gender roles.
• Evaluate the significance of CBS's news division in shaping public opinion during key historical events.
  • CBS's news division has significantly shaped public opinion during pivotal moments in American history through its investigative journalism and reporting. Programs like '60 Minutes' brought critical issues into public discourse, while coverage of events such as the Vietnam War and Watergate scandal influenced public perception of government trustworthiness. By providing in-depth analysis and exposing corruption or injustice, CBS not only informed viewers but also fostered public engagement with national issues.

Related terms

Broadcasting: The transmission of audio and video content to a wide audience through various media channels such as radio and television.

Primetime: The hours during which the largest number of viewers are tuned in to television, typically in the evening, when networks like CBS schedule their most popular shows.

Network Television: A system of television broadcasting in which a central organization, such as CBS, distributes content to affiliated stations across the country.