Media Expression and Communication
Ferdinand de Saussure was a Swiss linguist whose work laid the foundation for modern linguistic theory and semiotics. He is best known for introducing concepts such as the distinction between 'langue' (the systematic aspects of language) and 'parole' (the individual use of language), as well as the idea that meaning is derived from the relationships between signs rather than from their inherent value. His ideas significantly influence how we understand language and its role in communication, particularly in translation.
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