Paramount+

Definition

Paramount+ is a subscription-based streaming service owned by Paramount Global that offers a wide variety of content, including movies, television series, live sports, and original programming. It is an evolution of CBS All Access, combining the library of CBS with content from other Paramount brands, making it a significant player in the competitive streaming and on-demand service market.

5 Must Know Facts For Your Next Test

1. Paramount+ launched in March 2021, rebranding from CBS All Access to include a wider array of content from various Paramount properties.
2. The service features both on-demand content and live streaming options, including access to live sports and major news events.
3. Paramount+ includes original series such as 'Star Trek: Discovery' and 'The Good Fight,' showcasing the platform's investment in exclusive content.
4. It offers a tiered subscription model with different pricing levels, which allows users to choose based on their preferences for commercials or ad-free viewing.
5. As part of its strategy, Paramount+ has been expanding its international presence, aiming to compete with other global streaming giants.

Review Questions

• What strategies has Paramount+ employed to differentiate itself from other streaming services?
  • Paramount+ has implemented several strategies to stand out in the crowded streaming market. These include offering a diverse library that combines classic CBS content with new original programming from Paramount brands. The service also emphasizes live sports and news coverage, catering to audiences who prefer real-time events. By providing tiered subscription options, Paramount+ appeals to different viewer preferences regarding ad experiences and price points.
• Evaluate the impact of original programming on the success of Paramount+ since its rebranding from CBS All Access.
  • The introduction of original programming has been crucial for Paramount+ in establishing its identity post-rebranding. Shows like 'Star Trek: Discovery' have attracted dedicated fan bases and enhanced the platform's reputation for quality content. This investment in exclusives not only helps retain existing subscribers but also draws new viewers looking for fresh offerings that cannot be found elsewhere. The focus on original series has positioned Paramount+ competitively against other platforms that also prioritize unique content.
• Assess how the live streaming capabilities of Paramount+ contribute to its overall value proposition within the streaming industry.
  • Paramount+'s ability to offer live streaming is a significant asset that enhances its value proposition in the competitive streaming landscape. By providing access to live sports and major news events, the platform appeals to audiences who seek real-time viewing experiences, which are less common among traditional on-demand services. This capability not only broadens the service's audience appeal but also allows it to tap into lucrative sports broadcasting rights, helping it attract viewers who might otherwise subscribe to cable or satellite services.

Related terms

Subscription Video on Demand (SVOD): A model where users pay a recurring fee to access a library of video content, typically including movies and TV shows.

Original Programming: Content produced specifically for a streaming service, distinct from content that is repurposed or licensed from other sources.

Live Streaming: The delivery of real-time video content over the internet, allowing viewers to watch events as they happen.