Media Business
An Initial Coin Offering (ICO) is a fundraising mechanism where new cryptocurrency projects sell their underlying tokens in exchange for established cryptocurrencies like Bitcoin or Ethereum. This approach allows startups to raise capital from a global pool of investors while offering early backers the chance to invest in promising projects before they are fully developed. ICOs have become popular due to their potential for high returns, but they also come with significant risks and regulatory scrutiny.
congrats on reading the definition of ICO. now let's actually learn it.