Media Business
Adaptive bitrate streaming is a technique used in online video streaming that allows for the adjustment of video quality in real-time based on the user's internet connection speed and device capabilities. This method ensures a smoother viewing experience by minimizing buffering and interruptions, adapting to varying network conditions. It works by encoding the same video at multiple bitrates and resolutions, enabling the streaming service to dynamically select the best version for playback at any given moment.
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