Honors Marketing
Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers. This process involves not only adopting new technologies but also reshaping business models, processes, and company culture to adapt to the ever-evolving digital landscape. It plays a crucial role in understanding marketing orientations and forecasting market trends, as businesses must pivot their strategies to meet consumer demands in a digitally driven environment.
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