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📣Honors Marketing
Key Terms

1883 essential vocabulary terms and definitions to know for your Honors Marketing exam

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4 P's of Marketing
4 Ps of Marketing
4Ps of Marketing
5G Marketing

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A/B Testing
Aaker's Brand Equity Model
Abandoned Cart
Abandoned cart emails
Above-market pricing
Abraham Maslow
Absolute Threshold
Access Control and Authentication
Access Controls
Accessibility
Accessible
Account Executive
Account-Based Marketing
Accountability
Acculturation
Acculturation and Assimilation
Achievement vs Ascription
Actionability
Actionable insights
Active Listening
Ad auction
Ad management software
Adaptation
Adapting marketing messages
Adapting organizational culture
AdMob
Advertising Across Cultures
Advertising campaigns
Advertising regulations
Advertising Self-Regulatory Council
Advertising standards
Advertising's impact on culture
Affective Model
Agents
Agents and brokers
Aggressive market penetration
Agile portfolio management
Agile Supply Chain
Ahrefs keywords explorer
AI and Dynamic Pricing
AI and Machine Learning
AI and Personalization
Ai applications
AIDA Model
Airline industry
Alcohol and Tobacco Tax and Trade Bureau
Algorithm
Algorithmic bias
AMA Code of Ethics
Amazon Prime
American Express Statue of Liberty Restoration Project
American Marketing Association (AMA)
Analytical CRM
Anchoring and Adjustment
Anchoring Effect
Ancillary products
Annual Reports
Anonymization techniques
Anonymized data
ANOVA
Ansoff Matrix
Antitrust concerns
Antitrust Laws
Antitrust regulations
App Store Optimization
Apple
Apple iPhone
Approach vs Avoidance Motivation
Approach-approach conflict
Approach-avoidance conflict
Arc elasticity method